CPG & D2C funds

Sugar Capital invests in the brands and technology that power the future of commerce.

True Beauty Ventures is an investment firm that invests in beauty and wellness startups. They leverage decades of beauty-focused institutional investment experience, first-hand operating expertise, and extensive industry insider networks to help businesses scale into successful, resilient, and long-lasting beauty brands.

Led by the founders of Crush Music, the people who built and marketed a lot of big artists today. They invest in companies working at the intersection of pop culture, consumers, and tech-enabled experiences.

Early-stage venture capital firm founded by entrepreneurs and operators who've built companies cumulatively worth $300 billion. GreatPoint's mission is to partner with entrepreneurs solving big problems across enterprise, healthcare, bio-tech, and food. In order to have time to fight in the trenches with every team they back, they make fewer than 10 new investments per year.

VC fund investing in early stage consumer packaged goods (CPG) brands with a better-living ethos.

Open-minded across industries but actively seek out businesses that create their own internal momentum via flywheel effects, network effects, and product-led growth. The fund aspires to be the entrepreneur’s first institutional investor, helping to craft the right mix of funds and individual investors for the round.

VC fund that focuses on understanding the mindset of the modern consumer.

Early-stage venture capital firm investing at the two forces radically transforming the food economy: climate and culture.

$15M fund driving growth by leveraging proprietary marketing channels and increasing consumer awareness.

Established in 2015, XRC Labs has invested in more than 100 startups and in many cases wrote the first check.   They are currently investing out of two funds: Accelerator Fund (Pre-Seed to Seed) and Opportunity Fund (Seed to Series A). 

Helps legendary consumer founders with an unfair advantage from pre-seed to series A through their social influence. For example, their LPs are athletes and celebrities with a significant social media following.

Funds businesses transforming industry verticals that pay obsessive attention to the customer experience

Backs early-stage startups working in the digital redesign of the everyday economy, usually before meaningful traction.

Helps early-stage founders with the capital and tools they need to build ideas into category-defining companies.

Early-stage consumer-focused investment firm, led by founders with extensive experience investing in and advising consumer businesses. VVP invests in purpose-driven entrepreneurs who are building the next generation of great consumer companies, including emerging brands and the technologies that enable them.

BrandProject’s team has partnered with seed-stage founders, supporting their efforts to build world-class brands. They have tremendous respect for the founders we have partnered with and take great pride in watching them succeed.

C4 Ventures is a European venture fund founded by Pascal Cagni (ex-VP & GM of Apple EMEIA) with the aim to help founders across all stages to navigate and scale-up in the complex European business landscape.

CircleUp invests in innovative, early-stage consumer brands with a modern scaleable approach to growth markets. They fund companies with revenue of $1M $20M, raising $1M $10M in growth equity.

Founded in 2019 to invest specifically in emerging consumer brands. Selva focuses on brands with <$10M in sales and does not have a minimum threshold.

Invests in companies that have a unique technical advantage beyond their product and have complete and unique ownership of their supply chain.

Investment Firm+Brand Agency seeking ambitious teams who want a partner to help them design the most remarkable businesses in the world.

The right early stage capital for transformative consumer brands and the technologies that power them.

On the hunt for dynamic teams with sound fundamentals building market-leading consumer brands.

Invests in next-generation brands that can connect to today's online savvy consumer.

Invests in the next generation of tech enabled consumer and enterprise businesses.

Founded in 2017 to fund exciting entrepreneurs in the consumer landscape.

Investor in food technology and emerging restaurant brands, globally.

Invests in early stage consumer tech, web3, and CPG startups.

SuperAngel.Fund's Key Selection Criteria are:

#1 Ambitious, and smart Founder(s)/Team

#2 Market/Category ripe for disruption and with a deep, authentic brand story, mission & vision

#3 Product/Traction
Cutting edge design & innovation across all brand touchpoints: product, packaging, unboxing, digital, photography, content, collateral, media, etc. 📸
Positive unit economics (day 1) & creative distribution tactics 📈

*Oftentimes they invest pre-product and, as such, rely even more heavily on #1 and #2


Their Due Diligence varies on a deal by deal basis which may include reviewing: Corporate Records, Team References, Product Testing, Customer Interviews, Market Research, Competitor Research, Digital/Social Footprint, Prior Investor Updates, Legal/Accounting, Financials.

Consumer Ventures™ (formerly CompanyFirst) is a venture capital firm based in Chicago that invests in and helps build the next generation of great consumer brands, products, retailers, and technologies enabling the consumer experience.

They focus on US-based companies with $500k to $10 million in revenue. Consu focus on industries where building a consumer brand is central to the strategy, for example:

Food & Beverage
Health, Wellness, & Personal Care
Outdoor, Sporting Goods, and Apparel
Products for Family, Kids, and Pets
Tech Enablement of the Shopping Experience