Selva Ventures invests exclusively in consumer brands that make lives healthier through three concrete pillars—health, sustainability, and inclusivity—backed by strategic CPG capital including Unilever Ventures and Mars' Companion Fund that gives portfolio companies direct access to large strategics. The fund uses hedge-fund-like procedural rigor for sourcing deals, including having an EA systematically monitor competitor portfolios, and emphasizes unit-economics rigor and path to profitability over growth-at-all-costs approaches common among consumer funds.