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Matchstick Ventures focuses exclusively on "between the coasts" ecosystems in the North and Rockies regions, with both partners being ex-founders turned Techstars managing directors who bring deep operator-plus-accelerator experience to underdog and diverse founders in these underserved areas. They operate with an unusually formalized 400+ person network of local founders and operators called "Matchstick Strikers" and have built a reputation as the connective tissue for the North/Rockies startup scene, making them one of the most active early-stage investors in these regions.
Investors AT THE FUND
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Video Interview
On the power dynamic between founders and VCs
Founders don't realize that we need them more than they need us. VC doesn't exist if there aren't people building companies. And I think the power dynamics and venture have been set up in a way that makes it feel like the VCs have all the power. And yes, entrepreneurs do often need money, but without entrepreneurs, we have no job.
Natty Zola | Matchstick Ventures
On finding the right investors to target
"Your goal is to find the investor who already believes in what you're doing and has been looking for you... it's way easier to get an investor to say yes when they already believe in your thesis or your business model and have been looking for you."
Natty Zola | Matchstick Ventures
On what VCs look for in a first meeting
"The longer the answer, the worse for me. I wanna cover a lot of ground... What's the classic thing? If I had more time, I would have written a shorter letter. That's really what we're looking for is depth of thinking, depth of understanding, clarity of thought."
Natty Zola | Matchstick Ventures
On multi-stage capital in seed rounds
"You wanna have a partner for whom you're not an option, for whom you really, really, really matter. So I think that it's really important to raise money from firms that focus on your stage."
Natty Zola | Matchstick Ventures
On the post-raise mistakes and strategies
"Raise the round and don't spend any money for three months and just wait and figure out like, what do you actually need?... the most important ratio for a startup is progress to capital or progress to time, but time and capital are effectively the same thing once you've raised money."
Natty Zola | Matchstick Ventures
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