Julian runs Julian Capital, a deeptech seed fund that invests across most deeptech sectors. His VP of Growth background serves to help founders better acquire customers as they scale. He also created Deep Checks, the world's largest network of deeptech founders, with which he helps his own founders hire and meet customers with unparalleled access. Previously he was VP of Marketing for Webflow ($4B+ valuation) and led growth for Heap ($960M+ valuation) and Clearbit (acquired by HubSpot). As the founder of Demand Curve (YC S19), he has overseen growth programs for tens of thousands of startups, including Imperfect Foods, Tovala, and Outschool.

• A strong focus on deep technology and hard sciences. There is a clear preference for funding and analyzing startups tackling complex engineering challenges in fields like hardware, robotics, energy, and space. A significant portion of the recent commentary dissects a company called Reflect Orbital, which aims to use orbiting mirrors to reflect sunlight onto solar farms at night, detailing the physics and economics enabled by reduced launch costs.
• An obsession with rigorous product testing and optimization of consumer goods. He dedicated years and thousands of dollars to systematically testing top-rated items on Amazon to find the absolute best version of everyday goods. This resulted in a curated list of superior products ranging from specific protein bars and salsas to dog treats, emphasizing high performance even in mundane categories.
• A philosophy that storytelling is a critical growth engine for startups. The analysis suggests that distribution relies heavily on how value is perceived through narrative rather than just the product features itself. He highlighted a concept regarding origin stories using an education company called Synthesis as an example, noting how they succeeded by marketing themselves as a spinoff of a school Elon Musk originally created for his own children.
• Insights into content strategy and audience psychology. He argues against the common belief that people have short attention spans, suggesting instead that they have short consideration spans. The advice is that creators should not fear producing deep, long-form work, as people willingly consume hours of content, provided the first minute effectively hooks them.