Consumer funds

Building in consumer? Start with the funds with deep expertise and interest in the space. Start here.
Building in consumer? Start with the funds with deep expertise and interest in the space. Start here.

Consumer funds

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$175M early-stage fund focused on consumer technology and the consumerization of enterprise technology.
Pre-Seed
Seed
Series A
Series B+
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We back ambitious founders who actively seek to change the status quo.
Pre-Seed
Seed
Series A
Series B+
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Open-minded across industries but actively seek out businesses that create their own internal momentum via flywheel effects, network effects, and product-led growth. The fund aspires to be the entrepreneur’s first institutional investor, helping to craft the right mix of funds and individual investors for the round.
Pre-Seed
Seed
Series A
Series B+
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Majority Black-owned firm focused on startups shaping culture, increasing access and resources to underserved communities, and meeting consumer and industry needs.
Pre-Seed
Seed
Series A
Series B+
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$500 million seed-stage venture firm that commits early, helps with the hard stuff, and sticks around.
Pre-Seed
Seed
Series A
Series B+
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Helps early-stage founders with the capital and tools they need to build ideas into category-defining companies.
Pre-Seed
Seed
Series A
Series B+
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Provides strategic counsel and operational expertise to help founders grow their companies.
Pre-Seed
Seed
Series A
Series B+
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LA-based early-stage fund backing the next-rising technologies, products, and services that delight consumers and transform commerce
Pre-Seed
Seed
Series A
Series B+
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VC fund that focuses on understanding the mindset of the modern consumer.
Pre-Seed
Seed
Series A
Series B+
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Founded by Kate Beardsley (ex-Lerer Hippeau) and Jessica Peltz-Zatulove (Stagwell Group), Hannah Gray is a first check fund investing in customer-centric founders redefining everyday experiences.
Pre-Seed
Seed
Series A
Series B+
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Bay Area-based early-stage lead investor in consumer and enterprise-focused founders across North America currently investing out of our ninth early-stage fund ($350M).
Pre-Seed
Seed
Series A
Series B+
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Backs bold entrepreneurs building the future through technology.
Pre-Seed
Seed
Series A
Series B+
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With more than 135 IPOs and 200 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr and Toast and has more than $20 billion of assets under management.
Pre-Seed
Seed
Series A
Series B+
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Focuses on early stage investments in technology companies. Founded by Mike Maples Jr. and Ann Miura-Ko.
Pre-Seed
Seed
Series A
Series B+
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Freestyle has been investing for over 12 years and was one of the first firms started by Founders. Their GPs, Dave & Jenny each have over 25 years in tech, both successfully exiting multiple times. Freestyle boasts a portfolio of 130+ companies.
Pre-Seed
Seed
Series A
Series B+
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Early-stage VC firm focused on helping software engineers and designers with their first seed checks.
Pre-Seed
Seed
Series A
Series B+
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Fund established by operators for operators.
Pre-Seed
Seed
Series A
Series B+
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$50M seed-stage operator fund led by Raymond Tonsing. Thesis and stage agnostic firm. They typically partner with founders at the inception stage and invest throughout the life of the company.
Pre-Seed
Seed
Series A
Series B+
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Supercharges you to go from zero to one as quickly as possible by tapping Village's exceptional network.
Pre-Seed
Seed
Series A
Series B+
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VC Firm committed to standing in their founder's corner, not their kitchen.
Pre-Seed
Seed
Series A
Series B+
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Elad Gil is an active angel investor and was the co-founder of Color Genomics and former vice president of Twitter.
Pre-Seed
Seed
Series A
Series B+
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Seed specialists that partner with founders at the earliest stages to turn great ideas into category-defining companies. Pear VC is a top-performing fund. In the last decade, they have had 3 IPOs, 8 companies valued over $1B, and hav emany more category-defining companies in the making.
Pre-Seed
Seed
Series A
Series B+
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Helps the daring build legendary companies, from idea to IPO and beyond.
Pre-Seed
Seed
Series A
Series B+
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Seed-focused venture capital firm, founded by builders, built with software, in order to be the very best at supporting founders that are changing the world.
Pre-Seed
Seed
Series A
Series B+
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Fund based in London, San Francisco and Geneva, helping entrepreneurs turn bold ideas into transformative international businesses. Index covers every investment stage, from earliest seed through to explosive growth.
Pre-Seed
Seed
Series A
Series B+
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Invests in early-stage investments in technology companies with conviction since 1970.
Pre-Seed
Seed
Series A
Series B+
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First-check crypto fund focused on web3 companies.
Pre-Seed
Seed
Series A
Series B+
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Funds businesses transforming industry verticals that pay obsessive attention to the customer experience
Pre-Seed
Seed
Series A
Series B+
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Venture capital firm that invests in consumer-based startups.
Pre-Seed
Seed
Series A
Series B+
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$15M fund driving growth by leveraging proprietary marketing channels and increasing consumer awareness.
Pre-Seed
Seed
Series A
Series B+
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Invests in entrepreneurs that focus on consumer, crypto, and enterprise software companies across all stages.
Pre-Seed
Seed
Series A
Series B+
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SF-based venture capital firm investing in science and technology companies solving difficult problems. The firm invests at all stages across a wide variety of sectors. Founders Fund pursues a founder-friendly investment strategy, providing maximum support with minimum interference.
Pre-Seed
Seed
Series A
Series B+
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Backs early-stage startups working in the digital redesign of the everyday economy, usually before meaningful traction.
Pre-Seed
Seed
Series A
Series B+
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Sugar Capital invests in the brands and technology that power the future of commerce.
Pre-Seed
Seed
Series A
Series B+
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Founded in 2018, Kearny Jackson helps startups in the 0 to 1 stage and beyond with growth and GTM — drawing upon their experience scaling many successful startups.
Pre-Seed
Seed
Series A
Series B+
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Early-stage fund that helps accelerate growth, recruiting, and future fundraising for portfolio companies
Pre-Seed
Seed
Series A
Series B+
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46 year old VC firm with >$5bn AUM investing in innovation-driven companies.
Pre-Seed
Seed
Series A
Series B+
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Investing in next-gen billion-dollar businesses that unapologetically benefit people, society, and the planet. SoGal capitalizes on the three biggest arbitrage investment opportunities of our time… Underrepresented Founders, Undercapitalized Geographies & Underserved Problems
Pre-Seed
Seed
Series A
Series B+
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SF-based seed investor. They are way pavers for founders, making vital connections for fundraising, talent, customers and advice. They are dot connectors, counting the world’s most visionary investors, founders and industry leaders as our allies. They are first movers, operating at the speed of our founders and matching the creative hustle required to achieve unimaginable goals.
Pre-Seed
Seed
Series A
Series B+
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Believes that creating something of true significance starts with seeing things others do not.
Pre-Seed
Seed
Series A
Series B+
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Invests in companies central to the technology industry and those on the edges of science, society, and culture.
Pre-Seed
Seed
Series A
Series B+
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BoxGroup is an early-stage investment fund that invests in technology companies.
Pre-Seed
Seed
Series A
Series B+
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Early-stage venture fund specializing in the craft of building great companies. They assembled a team of senior operators and investors with one goal: to help founders build great companies.
Pre-Seed
Seed
Series A
Series B+
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Building with you from day zero. They lead investments in software startups, supporting founders from idea to IPO. Unusual Ventures' expert team of operators works alongside you on everything from recruiting to sales to improve your odds of success.
Pre-Seed
Seed
Series A
Series B+
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Invests in the brilliant people who bring ideas that matter to life. Founded in 2005, True Ventures has already invested $3.8B across 350+ teams.

True Ventures will only enter on the initial round of capital but will have reserves and continue to follow on in their existing portfolio. They target 20% + ownership on the initial investment.
Pre-Seed
Seed
Series A
Series B+
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Founded by GPs Fabrice Grinda and Jose Marin, FJ labs focus on marketplaces and network effect businesses. They have amassed the world’s largest portfolio of marketplace startups and over 30 of their investments have become unicorns.
Pre-Seed
Seed
Series A
Series B+
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Partners with exceptional entrepreneurs starting at the earliest stages of the climb.
Pre-Seed
Seed
Series A
Series B+
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Patron is a $90M early-stage venture capital firm founded by former Riot Games colleagues. They back founders building towards an interactive and multiplayer internet.
Pre-Seed
Seed
Series A
Series B+
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Alpine’s mission is to support seed stage founders worldwide Whether you’re a consumer app in the Midwest, a B2B software business in Southeast Asia, or a marketplace in San Francisco, Alpine has the capacity to support you on your journey.
Pre-Seed
Seed
Series A
Series B+
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An early stage venture fund investing in outlier founders at the intersection of technology and society's evolving behaviors
Pre-Seed
Seed
Series A
Series B+
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Seed-stage consumer-only venture capital firm that empower consumers to live on their terms.
Pre-Seed
Seed
Series A
Series B+
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Built by ex-founders and ex-colleagues that helped grow Yelp from a team of 10-5000.
Pre-Seed
Seed
Series A
Series B+
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Investing in Next Generation Consumer.
Pre-Seed
Seed
Series A
Series B+
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Early stage venture fund focused on consumer internet and the infrastructure that enables it.

They provide hands on operating experience, are typically their portfolio companies' largest customer in the early stages, and they cheerlead as strongly as possible.
Pre-Seed
Seed
Series A
Series B+
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Listen is a venture capital firm that invests in consumer obsessed entrepreneurs building brands at the tipping point of behavior shifts. They sit at the intersection of capital strategy, creativity, and the consumer mindset.
Pre-Seed
Seed
Series A
Series B+
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Note from the curator

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Ali Rohde
General Partner, Outset Capital

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