Wildwood Ventures is backed and capitalized by VF Corporation (the public company behind Vans, The North Face, Timberland, and other outdoor brands), giving founders access to a deep global ecosystem in outdoor, active, and lifestyle brands rather than only financial investors. The fund operates as both a venture studio and investment fund, working alongside founders as fractional cofounders through a one-year build program while focusing specifically on human technology for holistic wellbeing at the intersection of outdoors and wellness.
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Video Interview
On what flips the power dynamic between founders and investors
"If you get traction and you build momentum, there's heck of a lot more VCs that need you than you need them. But it doesn't feel like that early on. It feels like you're coming sort of hat in hand... that dynamic switches when you get momentum."
Jesse Marble | Wildwood Ventures
On the one thing that makes a founder unforgettable in a first meeting
"When a founder just feels like they've played this song before. I'm not saying memorize their pitch. They've just played in this genre so many times, they can play jazz with anybody. That is something that is just hard to teach and fun to watch."
Jesse Marble | Wildwood Ventures
On why early-stage VCs follow each other's lead
"The data rooms of pre-seed companies are ghost towns. You're just a tiny business. You're barely built anything... venture over-indexes on group think because it's so hard to know what else to go off of."
Jesse Marble | Wildwood Ventures
On the only thing that truly matters long-term for a startup
"If the customer doesn't care, you're toast. Full stop, there is nothing else. This is the only thing that matters for you over the long term: if you have a system and a cadence and a team that knows how to listen to customers and build what customers want to pay for."
Jesse Marble | Wildwood Ventures
"Whatever valuation is, which might sound great for your dilution, is only setting a higher hurdle for next time... the question you need to be asking is, is the round size that I'm raising enough to get me to the next milestone that would justify that next round?"
On how founders should think about the valuation they accept
Jesse Marble | Wildwood Ventures
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