BBG Ventures originated from the #BUILTBYGIRLS movement inside AOL and is co-founded by Susan Lyne, who brings deep operating experience from building consumer brands at AOL, Martha Stewart Living, and Gilt rather than traditional banking backgrounds. The fund developed a proprietary "Polyculture" research thesis arguing that the U.S. consumer future is driven by overlapping cultural identities, and uses this research along with data from over 100 female-led portfolio companies to guide investments in founders targeting polycultural markets.