Mac Conwell built his entire first institutional venture fund largely through Twitter, publicly documenting the journey of raising RareBreed without an existing LP network and using cold DMs and general solicitation rather than traditional closed-door fundraising channels. Known as Mac the VC, he intentionally uses a highly public, educator-style social media presence as a core part of his brand, turning the normally opaque process of VC and fund formation into something transparent and accessible for founders and aspiring fund managers.

• Champions underrepresented founders and specifically highlights the success of Black women entrepreneurs, such as celebrating a founder from the Virgin Islands who raised a major seed round for her backpack company.
• Focuses on unique or overlooked market opportunities, describing his thesis simply as investing in dope founders, illustrated by his support for a beauty startup that he categorizes as deep tech manufacturing rather than just a wig company.
• Provides tactical fundraising advice regarding deck structure and storytelling, such as suggesting that technical CEOs emphasize business skills over coding prowess and advising founders to skip placing the team slide at the very beginning of a presentation.
• Values transparency and pragmatism in founder communications, encouraging entrepreneurs to admit when they do not know an answer during a pitch and to clearly articulate how capital will be deployed to achieve specific milestones like key hires or revenue targets.
• Advocating for systemic changes to improve capital access for founders, evidenced by his testimony before congressional subcommittees regarding the increase of limited partner limits in funds.
• Emphasizes authenticity and building relationships with people you enjoy, shown by his enthusiasm for discussing hip-hop artists like Kendrick Lamar with business partners and hosting annual meetings that feature local culture like crab feasts rather than stuffy corporate events.