BIGR Ventures is a highly specialized growth equity fund built entirely around natural and organic CPG, with co-founder Bill Weiland's role as founder of Presence Marketing—the largest independent natural foods broker in the U.S.—giving the fund privileged deal flow and distribution insight that typical VC funds cannot replicate. The fund operates as a portfolio holding of Vestar Capital Partners, creating an unusual structure where a mid-market PE firm backs a niche growth equity manager, while the three co-founders bring 70+ years of deep operating and deal experience specifically in the natural products ecosystem across brokerage, public markets research, corporate development, and entrepreneurial founding of natural products companies.