Starting Line is a Chicago-first seed fund that open-sources its internal "Operating Manual" on GitHub and positions itself as "VC for the bold and relentless," focusing on "cheaper and better" consumer services backed by detailed data and KPIs support. The firm's second fund is capitalized significantly by operators from Chicago breakout companies like Grubhub and M1 Finance, creating an ecosystem flywheel where successful local entrepreneurs back the focused consumer fund.
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