Scott Holloway is a venture capital investor at Starting Line who spent six years as the 10th employee at Instacart, ran Flexport's 200-person Chicago and Dallas offices, and served as SVP of Growth & Product at Foxtrot before moving into investing. Beyond writing checks, he actively helps portfolio companies with hiring through his role as a Hunt Club Expert, offering candidate introductions and organizational design advice to early-stage founders.
What they've been talking about across their social media accounts

- Tracking the practical applications and rapid advancement of artificial intelligence models. Actively tests different platforms for specific use cases, such as relying on Claude for automated workflows while using the newest GPT iterations for complex reasoning and generating slide presentations. Even applies these tools to everyday problem solving, like having an AI analyze a family board game to optimize winning strategies.
- Anticipating historic wealth creation events driven by generational aerospace and artificial intelligence companies. Strongly advocates for structured employee liquidity, arguing that early team members who build the startups must be able to cash out alongside investors rather than being forced to wait while backers take their profits.
- Championing founders who tackle notoriously painful backend administrative markets. Specifically praised a friend who raised capital to overhaul the deeply frustrating transfer agent industry that torments companies during the public offering process, showing an appreciation for startups solving unsexy but highly critical operational problems.
- Prioritizing sustainable unit economics and practical customer needs over venture hype. Pointed out that in sectors like grocery delivery, customers value affordability and reliability far more than hyper fast delivery speeds, which actually degrade service quality and destroy operational efficiency.
About their Fund
Sectors
Consumer, CPG / D2C, Marketplaces, Fintech, Ecommerce
Rounds
Pre-Seed - Seed
Avg Check Size
$500K - $1.75M
Notable Investments
Starting Line is a Chicago-first seed fund that open-sources its internal "Operating Manual" on GitHub and positions itself as "VC for the bold and relentless," focusing on "cheaper and better" consumer services backed by detailed data and KPIs support. The firm's second fund is capitalized significantly by operators from Chicago breakout companies like Grubhub and M1 Finance, creating an ecosystem flywheel where successful local entrepreneurs back the focused consumer fund.
Other partners at the fund
Notable Fund
Investments
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