Maveron is a consumer-only venture capital firm co-founded in 1998 by Dan Levitan and Starbucks CEO Howard Schultz that has remained focused exclusively on consumer companies for over two decades, even when other investors declared "consumer VC is dead." The firm deliberately runs small funds and uses an 18-month relationship-building process with founders before leading Series A rounds, positioning itself around the "Age of Personalization" thesis that the next wave of consumer companies will monetize highly personalized experiences across health, productivity, and knowledge.