David Wu is a former repeat consumer-tech founder who explicitly frames his investing approach as "serial entrepreneur first, investor second," bringing unusually deep operator experience to his venture capital role at Maveron. He specializes in consumer experiences at the intersection of software, hardware, and services, actively seeking category-defining companies where the consumer brand relationship serves as the true moat rather than the technology itself.

• Strong conviction in the convergence of physical and digital worlds, particularly regarding augmented reality. Frequently highlights the potential of technology to create scalable, personalized experiences that blend these realities, using portfolio company Illumix as a primary example of this intersection.
• Interest in emerging health science and bio-optimization. Shares peer-reviewed studies and articles regarding metabolic health, such as the benefits of C15:0 levels or new discoveries like cellular fragility syndrome, suggesting an openness to health-tech or wellness startups.
• Deep appreciation for music education and cultural accessibility. Regularly amplifies news related to the Grammy Museum, including initiatives to provide free access for youth and major philanthropic contributions from legacy artists like Ray Charles.
• Pride in Silicon Valley heritage and the immigrant founder journey. Promotes stories about the early days of the tech industry, specifically sharing his father's memoir about moving from postwar China to join the founding team at computer pioneer Amdahl.
• Attention to modern consumer behavior and digital engagement mechanics. Comments on the unique virality of social platforms like TikTok and the immersive, habit-forming nature of content in consumer apps like Co-Star.