Kiva Dickinson at Selva Ventures co-created a rigorous 5 Ms investment framework—Megatrend, Matter, Management, Momentum, Market—to keep decisions disciplined and objective in early-stage consumer investing, and he focuses specifically on consumer wellness and sleep fitness as a third pillar alongside nutrition and exercise. He's known for pairing capital with very tactical and emotional founder support, helping with omnichannel strategy, pricing, supply chain, and the emotional side of building a company, while also championing emerging consumer brand hubs like Toronto despite being based in San Francisco.

• Deep focus on the mechanics of the Consumer Packaged Goods industry, including M&A activity, IPOs, and channel strategy. He frequently breaks down news in the sector, such as analyzing the S-1 filing for Once Upon a Farm to highlight how they successfully expanded beyond pouches, or discussing the implications of Mammoth Brands acquiring Coterie.
• Strong emphasis on how founders should approach networking and relationship building. He advises against transactional asks and trying to sound too smart in initial meetings, suggesting instead that people build genuine connections by asking about an investor's backstory or sending work samples, like an investment memo, to prove competence before asking for favors.
• Active interest in consumer wellness, longevity, and clean innovation. He often highlights products that solve health problems, such as clean-ingredient snacks for kids that avoid seed oils, or hardware solutions like Eight Sleep and Oura Ring that help track and improve physical recovery.
• Advocates for writing publicly and content creation as a high-leverage career tool. He mentions that sharing his own thoughts online has been a primary driver for attracting mentors and business opportunities, and he encourages founders to write publicly to build reputation and credibility.
• Interest in operational efficiency and leveraging new tech to run lean. He shared a personal example of using AI tools to code his firm's own CRM over a weekend, allowing them to save money by canceling expensive subscriptions to legacy enterprise software.