VTF Capital originated as the venture arm of Tony Hsieh's Downtown Project, deploying $50M to simultaneously seed startups and catalyze urban redevelopment in downtown Las Vegas by backing founders who were committed to living in and helping grow the local community. The fund has evolved from geographically concentrated to thesis-concentrated on "future of commerce," investing in companies with unique technical advantages beyond their product and complete ownership of commerce problems rather than just brand or storefront differentiation.
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