Will Young is a General Partner at VTF Capital who maintains an active operator role at Zappos, where he runs product development for new shopping experiences, creating an unusual blend of hands-on commerce expertise and venture investing. He co-founded what began as VegasTechFund as part of Tony Hsieh's Downtown Project to build a tech ecosystem in Las Vegas, and champions radical transparency in portfolio companies while bringing deep commerce and culture experience to founders building retail systems.
What they've been talking about across their social media accounts

- A strong focus on direct-to-consumer brands and retail innovation. He frequently highlights portfolio companies in the apparel and home goods space, such as celebrating a shirt company that has become a wardrobe staple for him or discussing investments in custom drapery startups.
- Valuing practical management and operational structure over hype. He once shared a story about eavesdropping on a coffee shop employee review and praised it for being more actionable and human than most reviews seen in the high-growth tech world.
- Skepticism toward startup trends that lack governance. He expressed concern regarding a cryptocurrency pitch he received where the founders boasted about having no human resources or board of directors, viewing it as a red flag rather than a feature.
- Support for diversity and ethical leadership within the industry. He often shares content regarding gender equality in Silicon Valley and praises companies, such as his former employer Zappos, when they use their resources to help communities during tragedies.
- Interest in Stoic philosophy as a tool for personal and professional resilience. He has mentioned reading daily reflections on Stoicism to help manage perceptions and accept things outside of one's control.
About their Fund
Sectors
Ecommerce, CPG / D2C, SaaS, Deeptech / Hardware, Enterprise
Rounds
Pre-Seed - Seed
Avg Check Size
$200K - $1M
Notable Investments
VTF Capital originated as the venture arm of Tony Hsieh's Downtown Project, deploying $50M to simultaneously seed startups and catalyze urban redevelopment in downtown Las Vegas by backing founders who were committed to living in and helping grow the local community. The fund has evolved from geographically concentrated to thesis-concentrated on "future of commerce," investing in companies with unique technical advantages beyond their product and complete ownership of commerce problems rather than just brand or storefront differentiation.
Other partners at the fund
Notable Fund
Investments
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