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SuperAngel.Fund's Key Selection Criteria are:

#1 Ambitious, and smart Founder(s)/Team

#2 Market/Category ripe for disruption and with a deep, authentic brand story, mission & vision

#3 Product/Traction
Cutting edge design & innovation across all brand touchpoints: product, packaging, unboxing, digital, photography, content, collateral, media, etc. 📸
Positive unit economics (day 1) & creative distribution tactics 📈

*Oftentimes they invest pre-product and, as such, rely even more heavily on #1 and #2

Their Due Diligence varies on a deal by deal basis which may include reviewing: Corporate Records, Team References, Product Testing, Customer Interviews, Market Research, Competitor Research, Digital/Social Footprint, Prior Investor Updates, Legal/Accounting, Financials.


BrandProject’s team has partnered with seed-stage founders, supporting their efforts to build world-class brands. They have tremendous respect for the founders we have partnered with and take great pride in watching them succeed.

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They equip best-in-class API entrepreneurs with capital, tools, and connections critical for growth through its venture fund, accelerator, and invitation-only network of API founders and creators.

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