Ben brings a physics background from Stanford and quantitative approach to consumer investing, using CircleUp's machine-learning platform Helio to algorithmically screen over a million brands and surface overlooked companies like Liquid I.V., which became CircleUp's first major exit when acquired by Unilever. He helped build CircleUp's model specifically to serve the missing middle of consumer brand financing—the gap between friends-and-family money and traditional private equity—and focuses on brands with spiky differentiation in large, under-innovated categories rather than those trying to check every trend box.

• A strong focus on innovative consumer packaged goods and retail brands rather than just pure technology plays. He frequently highlights excitement for tangible products in the nutrition and beverage sectors, specifically pointing out investments in companies like Liquid I.V. and HUM Nutrition.
• Advocacy for democratizing access to capital through equity crowdfunding and regulatory changes. He regularly shares content regarding the modernization of finance, including the impact of the JOBS Act and how software is disrupting traditional venture capital models to help non-tech businesses raise money.
• Dedication to celebrating and recognizing top performers in the consumer startup space. He actively promotes industry awards and lists, often asking his network to nominate innovative brands for rankings like the CircleUp25 or Forbes disruptor lists.
• Interest in strategic partnerships between startups and established corporate entities. He highlights major operational milestones and collaborations, such as his platform partnering with Virgin America or bringing on executives from Lending Club.