Amplifyher Ventures is led by Tricia Black, Facebook's first VP of Sales and 7th employee, and invests specifically in "commerce, care, and connectivity" themes that deliberately blur the lines between consumer brands, women's health infrastructure, and information platforms. The fund operates a formal "Investor Fellows" program across elite graduate schools to source deals and frames women not as "underfunded" but as an "untapped" asset class, explicitly targeting leadership teams that can create flywheel effects of growth in new markets.