Alan Patricof

Co-Founder and Chairperson, Primetime Partners, Greycroft
Alan Patricof founded three firms across 60+ years, remains unusually active in his 90s, and champions longevity investing focused on overlooked consumers over 60, using his lifestyle as proof.
How to contact Alan Patricof
Stages their fund invests in
N/A
Avg Check
$250K - $1M
N/A
Does their fund Lead?
No
N/A
Geos their fund invests in
USA
Alan Patricof
Stages their fund invests in
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Sectors their fund invests in
Health
Fintech
Consumer
Insurtech
SaaS
Enterprise
AI
CPG / D2C
N/A
Avg Check
$250K - $1M
N/A
Leads?
No
N/A
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About Alan Patricof

Alan Patricof has one of the longest continuous track records in venture and private equity globally, having founded three successive firms over 60+ years—Apax Partners in the 1960s/70s, Greycroft in the mid-2000s, and Primetime Partners in his late 80s. At around 90+ years old, he maintains an unusually active investing schedule and positions himself as a longevity investor through Primetime Partners, explicitly focusing on products and services for people over 60 while using his own lifestyle as proof that older adults represent a dynamic, overlooked market segment.

Alan Patricof's Interests

What they've been talking about across their social media accounts
  • A primary focus on the longevity economy and the untapped market potential of the 60-plus demographic. He frequently conveys that older adults are not just a growing consumer base but active innovators, demonstrated by his dedication to Primetime Partners and his belief that the senior demographic is currently driving a significant economic shift.
  • Strong interest in the intersection of artificial intelligence and healthcare services. He looks for technology that revolutionizes how people age, specifically highlighting portfolio companies like Kintsugi Health and Isaac Health that utilize modern tech to help adults live longer lives in good health.
  • Advocacy for eliminating ageism in the workforce and society. He actively promotes a mindset shift that views aging as a time for new professional chapters and productivity rather than decline, often sharing op-eds and media appearances where he argues for more opportunities for older workers.
  • Embraces a philosophy of continuous reinvention and perseverance, encapsulated in his memoir No Red Lights. He values resilience and high energy in founders, evidenced by his own participation in half marathons and active book tours, signaling he relates well to individuals who refuse to slow down regardless of their stage in life.
  • Contextualizes current tech trends through deep historical experience. He frequently connects modern market shifts, such as the AI revolution or valuation changes, to his 50-year career history, often referencing his early investment in Apple to provide perspective on how to navigate the current venture capital landscape.

About their Fund

Primetime Partners

Sectors
Health, Fintech, Consumer, Insurtech, SaaS
Rounds
Seed - Series A
Avg Check Size
$250K - $1M

Invests in companies that transforms the quality of living for aging consumers.

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