Assia Grazioli is a founding partner at Muse Capital who simultaneously holds ownership stakes and leadership roles in professional sports properties like SailGP and the Women's Professional Baseball League, making her a crossover figure between venture capital and sports investing. She brings an operator background from her early career as a media and tech executive, including advisory work with Spotify, and extends her investing platform into a broader women-in-sports thesis by backing and building sports properties specifically to elevate women's visibility and commercial opportunity in the industry.

• Strong advocacy for the commercial growth and professionalization of women's sports, particularly soccer. This is evident through her excitement regarding the expansion of the NWSL, such as the launch of the Boston franchise, and her history of launching the women's team at Juventus to prove the market viability of the sport.
• Deep personal and professional interest in high-tech sailing, specifically regarding her investment in SailGP. The connection stems from her father's history in ocean racing and highlights her enthusiasm for scalable, premium sports products where men and women compete on the same team.
• Investment focus on the broader sports ecosystem rather than just teams, looking at adjacent sectors like media platforms, medical technology, and recovery tools. This involves backing companies that support the infrastructure of athletics, such as Therabody and Sports Innovation Lab.
• Active support for women's health innovations, viewing the sector as a high-potential underserved market. This includes sharing resources that assist founders in this space and celebrating portfolio companies like Cofertility that address specific health needs.
• Appreciation for inquisitive leadership and conscious capitalism. There is a preference for founders who ask difficult questions rather than operating on blind faith, alongside a desire to see compassionate leaders who aim to build peace and better societal outcomes through their business practices.