JJ Aguhob

Partner, Progression Fund
JJ Aguhob, a founding partner with 20+ years building consumer products at musical.ly and Headspace, remains a founder—creating Bond and taking executive roles at Dapper Labs while investing in startups.
How to contact JJ Aguhob
Stages their fund invests in
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Sectors their fund invests in
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Avg Check
$100K - $1M
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Does their fund Lead?
Yes
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Geos their fund invests in
USA, Canada, Europe, Asia-Pacific, ANZ
JJ Aguhob
Stages their fund invests in
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Sectors their fund invests in
Consumer
AI
Gaming / VR
Health
Marketplaces
N/A
Avg Check
$100K - $1M
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Leads?
Yes
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About JJ Aguhob

JJ Aguhob is a founding partner at Progression Fund who spent over 20 years building consumer products at companies like musical.ly and Headspace before becoming a venture investor. He continues operating as a founder himself, having created Bond (a private social network) and serving in executive roles at companies like Dapper Labs while investing in consumer startups.

JJ Aguhob's Interests

What they've been talking about across their social media accounts
  • Passion for digital products that foster childhood development and social emotional learning. A major focus is placed on applications designed to build empathy, kindness, and compassion in children, specifically highlighted by extensive work with OK Play and celebrating their New York Times feature about realistic, nonjudgmental perspectives on screen time.
  • Interest in technology that promotes mindfulness, mental wellness, and positive social interaction. Frequently shares excitement for platforms facilitating personal reflection and social good, pointing directly to companies like Wellnestworld which provides a spatial environment for visualizing thoughts, and Vytality which taps into the healing aspects of community care.
  • Focus on product design, gamification, and social media mechanics. Readily shares major feature updates that drive user engagement, pointing out specific integrations like new avatar and token systems for OK Play, as well as tracking user interface redesigns and video recommendation updates for the app Musical ly.
  • Dedication to championing early stage founders and assisting with critical team building. Consistently publicly supports startup teams on successful product releases and actively leverages personal networks for recruiting, demonstrated by directly sourcing engineering leadership for the early stage social platform Landing Social and praising the speed and determination of the founders.

About their Fund

Progression Fund

Sectors
Consumer, AI, Gaming / VR, Health, Marketplaces
Rounds
Pre-Seed - Series A
Avg Check Size
$100K - $1M

Progression Fund is founded and led by musical.ly/TikTok alumni Alex Hofmann and JJ Aguhob, giving the fund unusually deep operator-level experience building one of the world's fastest-growing Gen Z social entertainment networks. The fund concentrates on breakthrough consumer experiences across social connection, play, VR/AR, gaming and entertainment, creator/crypto social, and immersive experiences, with a portfolio including culturally resonant and youth-centric brands like Drone Racing League, FaZe Clan, and Popshop Live where youth culture, gaming, and creator economies intersect.

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