The Challenge: 67% of American women wear sizes 14+—that’s 100 million women. Yet this majority is systematically underserved by the retail industry. The plus size community faces paltry options, unwelcoming environments, and a lack of representation—all adding up to a disappointing experience with style. Our Vision: Style freedom through a life well-lived The Dia & Co Solution: Dia & Co is the only retail service dedicated to meeting the plus size community’s full range of style needs. We’re applying the best of data and technology to serve women who have been ignored for far too long—from developing the shopping experiences she’s always wanted, to building community platforms that inspire her, to ensuring she sees herself represented in the world around her. Our Approach — Representative Retail: Dia & Co is a company built around a customer, not a business model. Our community leads the way, and we meet their unique needs by creating products and experiences across three comprehensive areas of service: Commerce: Curated access to the best-fitting Style and Active apparel (led by Dia & Co’s beloved owned brands), fully equipping her to express herself through style. Customized shopping experiences to remove the stress around fit, for a joyful and fabulous experience. Community: Platforms to foster deep connections between members both of offline and online, offering a place for her to be celebrated and to celebrate others through style. Change: Campaigns to create lasting change by combating stereotypes and biases. Advocacy to increase representation of our community outside the Dia ecosystem, so she can see herself reflected in style.
fUNDS THAT INVESTED
About the Fund
Harpoon is a seed focused venture capital firm. Their mission is to ensure American technological dominance for future generations. They invest in audacious founders building mission-critical capabilities across AI, deep tech, software infrastructure, and cybersecurity.
iNVESTORS THAT INVESTED
About the cOMPANY
sIMILAR Companies

Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. Posts are not directed towards UK users.

Abnormal provides total protection against the widest range of email attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.

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Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

CircleCI is the software delivery engine for teams who want to ship software faster and with confidence. We do this today by building the world’s best platform for Continuous Integration and Continuous Delivery (CI/CD). Ultimately, we plan to map every source of change for software teams, so they can accelerate innovation and growth. Our platform was built by a team of DevOps experts who understand how critical CI/CD is to your entire development process and your entire business. The best software teams know that speed, focus, and consistency of delivery make the difference between good and great. We built CircleCI to deliver on these promises so you can deliver on yours — to reliably bring only the highest quality products to your customers. CircleCI is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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