Phirst Market Ventures is a blended nonprofit-for-profit fund co-created by three partner organizations that converts catalytic grants into discounted SAFE notes and patient equity specifically for women-of-color-run startups. The fund uses an explicitly unbiased approach that reviews 100% of applications and guarantees clear decisions while focusing geographically on the Mid-Atlantic corridor but deliberately excluding New York to concentrate capital on often-overlooked markets like Greater Philadelphia.