Jason Ray co-founded Phirst Market Ventures while serving as CEO of Zenith Wealth Partners, where he measures success by total wealth created for clients rather than traditional metrics, publicly targeting $1B in wealth creation including helping clients move from negative to positive net worth. He provides hands-on financial modeling and capitalization support to early-stage founders, acting as an outsourced CFO who helps primarily minority-owned businesses understand dilution and negotiate from strength while integrating impact metrics directly into financial projections and growth stories.