1Up Ventures is led by Xbox co-creator Ed Fries and makes around 50 small checks of $500k each exclusively to game developers, then connects those founders into a curated global peer community where the majority of management fees fund shared industry data, expert sessions, and retreats. The fund intentionally positions itself as a follow-on investor that serves as the "community add-on" to funding rounds, with roughly one-third of portfolio companies being female-founded or co-founded as part of building games "for everyone."