Anthemis Group operates as a global investment platform that combines venture investing with advisory services to systematically transform financial services, focusing on "embedded finance," infrastructure, and B2B financial plumbing rather than just headline consumer fintech brands. The firm runs the world's largest early-stage fintech fund dedicated solely to companies founded by women through its Female Innovators Lab, while serving as an ecosystem partner for both startups and large financial institutions seeking to run venture and innovation strategies through Anthemis' platform.