ASICS Ventures goes beyond just funding startups by pairing investment with direct business tie-ups, working with ASICS' Institute of Sport Science to build and test startup technology inside real products, such as using RebuilderAI's tech in footwear design and backing Ashirase's vibration-based navigation system for visually impaired users, while also expanding into public-health infrastructure through investments like Pulse Active Stations, smart health kiosks placed in Indian train stations and malls. The fund runs startup programs across cities including Kobe, Boston, London, Tokyo, Amsterdam, Gurgaon, Riyadh, and Ann Arbor under an annual event called Kenzen, has invested in more than 20 startups across 10 countries, and became a limited partner in the Dreamers Fund to gain better access to West Coast startup networks.