Drumbeat Ventures is a venture fund that invests $1–5M in early-stage consumer brands with a strong sense of mission and purpose, treating organizational culture as a core part of its investment approach rather than just an added bonus—shaped in part by founder Adam Burgoon's academic background in applied positive psychology. Built by a team spanning product, strategy, storytelling, and culture rather than a typical two-partner setup, the fund is known for hands-on support, including Burgoon's practice of making angel investments in companies that may later become candidates for Drumbeat's larger fund.