East Ventures is a first-wave Indonesia tech VC that started investing in the country's consumer internet in 2009 when few believed in its potential, becoming seed backers of category-defining platforms like Tokopedia, Traveloka, and Ruangguru. The firm uses a deliberate 2P investment philosophy that drops Product at seed stage, underwriting almost entirely on founder quality and market potential while believing good people in big markets will iterate to the right product.
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