"If it's clear that, you know, you can take my name and drop in a different name, take our fund, drop in a different fund and the email reads the exact same, it's hard for me to respond to that... But if there is a clear kind of alignment made with the rest of our portfolio or with my background personally that shows that the person actually put in the effort to say, hey, here's why I'm reaching out to you, Taylor, or you Industrious specifically... I'm actually pretty happy to take the call, whether that's a cold inbound or a warm introduction."

"If I'm distilling it, it's is there an element of uniqueness and then what does the team look like and, you know, are there at least the beginnings of a team that can very reasonably be successful here?"

"My probably my least favorite reason to pass is to say I love this thing, but I just don't think that there's gonna be anybody around to fund it in the levels that is needed for this company to even have a chance of success."

"There are times when we invest in a company and then we never hear from them again until their next round. And then it's hard for us because the way that we make those bigger investments is because we followed the story, we've gotten to know the founder, we've gotten to see how they're managing the ups and downs. And if we don't see any of that through to the next round, it's really hard for us to get over the line on a big follow-on investment."

"We've had companies talk to hundreds of investors before they get to a lead term sheet. That's a pretty common experience. And so, you know, it takes one... There's a quote in the BBC Sherlock... Sherlock just, we have to be soldiers. You know, we have to be soldiers here."