Kettleborough backs founders only at the "last-straw moment," when a startup is the culmination of 10+ years of domain expertise, and aims to be the first institutional investor in a company—having given 9 of Fund I's 12 companies their first institutional check—all under solo GP Nisarg Shah, who built the firm without committee-based decision-making and has personally backed 30+ startups with 10 exits. The fund focuses on founders building execution-first, revenue-conscious businesses in India's financial services, commerce infrastructure, and vertical SaaS/agentic AI sectors, and several of its portfolio companies have gone on to raise from later-stage investors like Z47, Omnivore, Lightspeed, 3one4, and Bessemer.