Metaversal operates as a hybrid investment firm, venture studio, and curator that ties investing, creation, and curation together, and it built its reputation by buying culturally important NFTs—including being the first institutional investor to buy a Noun and an early investor in ConstitutionDAO—while working across multiple blockchains instead of just one. Today it describes itself as a merchant bank for the digital culture economy, offering products like NFT-backed ETH yield and a Crown Jewels Vault for rare NFTs, a direction shaped in part by founder Yossi Hasson's background running Techstars Blockchain and co-founding the coding school WeThinkCode_.