Onto Ventures began as ReGen Ventures, founded by Dan Fitzgerald after he left investment banking to focus on reversing environmental damage rather than just reducing it, and it later rebranded to reflect a broader mission of building foundational technology for abundance, guided by a team that includes former Patagonia CEO Rose Marcario, former Nature Conservancy CEO Mark Tercek, and other leaders from business, design, and conservation. Based in Byron Bay with a presence in San Francisco and New York, the fund backs unusual science-driven companies—like plant-based materials, solar farm robots, and cow-free leather—organized around food systems, bio-based materials, and carbon removal, with a stated goal of investing $1 billion in regenerative technology by 2030.