Trust Fund invests in companies that help people start and build businesses, looking at this new wave of B2B through a consumer lens, and it focuses on founders who are accidental entrepreneurs or come from nontraditional paths rather than typical venture-backed founders. The fund also pairs hands-on support—like product feedback and go-to-market advice—with a large audience it can use to promote portfolio companies, and it opened part of its debut fund to outside investors with checks as small as $2,000, aiming to make investing more accessible, especially for women who can more easily write smaller checks.