Will Ventures is led by two former Harvard football teammates, including a former NFL linebacker who grew up in poverty, and they invest in products tested in elite sports that can then scale into massive health, consumer, and media markets rather than staying confined to sports. They operate with a structured athlete community where current and former pros systematically help with distribution and user acquisition, and they articulate the contrarian view that many important innovations in wellness, sleep, and recovery will come from athlete-tested products before trickling into the broader workforce.