Adi Levanon is one of the few solo GPs in Israel's VC scene, running a dedicated pre-seed/seed fintech fund where she personally writes concentrated first checks as a single-decision-maker partner for founders. She brings a rare triple perspective as a recovering lawyer, former operator, and long-time fintech investor who specialized in fintech in 2013 before it had a name and has stayed tightly focused on it since.

• Deep expertise in the financial technology sector, often highlighting that generic software advice does not work for this industry. She points out that generalist investors often give mismatching guidance to financial tech founders, and she notes a specific trend where American investors are currently prioritizing vertical software solutions with financial components.
• Observation of shifting team dynamics, particularly the validity of solo founders. She has noticed a rise in entrepreneurs who choose to validate their business with customers before hiring a technical co-founder, referencing a breakfast she hosted in New York where the majority of the high-quality operators present were building companies on their own.
• Commitment to investing in female-led companies and challenging the narrative that there is a pipeline problem. She uses her own portfolio as proof, noting that a significant portion of her investments include female executives in C-level roles, and dismisses the idea that top-tier female talent is scarce.
• Advocacy for the resilience of the Israeli tech ecosystem during turbulent times. She frequently highlights how startups in the region maintain business continuity and growth despite security challenges, citing coverage of the local financial tech sector's ability to build trust and retain global interest even during instability.
• Frustration with the stagnation of the local Web3 and crypto environment compared to the United States. She recently noted that conversations in the local Israeli crypto scene feel identical to those from a decade ago, contrasting this with the innovation and regulatory freedom she sees potentially opening up in the American market.