Gemba Capital’s approach is built around the Japanese idea of gemba—going directly to the workplace where value is created—which shapes how the team evaluates deals and works with portfolio companies, and this hands-on mindset carries through its own path from family and proprietary capital to an AngelList syndicate to a registered fund. At the seed stage, Gemba skips traditional metrics like market size, revenue, or competition, relying instead on a Founder Market Fit framework and a focus on platform-first businesses, while keeping to a small number of deals a year as a pre-seed and seed specialist that aims to fill the gap between angel checks and the larger checks written by bigger, multi-stage VC funds.