Adriel Bercow is a founding partner at K50 Ventures who uses venture capital as a "scalable platform" to tackle society-level problems, with his personal "North Star" focused on making life better for the global working class rather than just backing high-return founders. He brings an unusually full-stack perspective across the startup lifecycle—having been a founder, operator at an early VC-backed SaaS company, program staff at accelerator Dreamit, and investor at Flybridge—which gives him distinct empathy for founders and a nuanced understanding of what drives startup success and failure.

• Deep interest in the Latin American startup ecosystem, particularly Brazil and Mexico, alongside US-based investments. Frequently travels to major hubs like São Paulo and Mexico City to host events and meet talent, such as organizing coffee AMAs to help local founders understand the fundraising process.
• Investment thesis centered on three primary sectors: health, finance, and work & learning. The focus is often on infrastructure and vertical solutions that improve accessibility and affordability, illustrated by the investment in Arvo to build the data layer for Brazil's health system to reduce waste and fraud.
• Prioritizes mission-driven founders who are solving real-world problems for the masses rather than just iterating on business models. explicitly invites entrepreneurs to reach out if they are building solutions that catalyze real-world change, such as the founders of Worc who leverage their background in the food industry to help low-income workers.
• A focus on specialized healthcare models that address underserved demographics and gaps in the current system. This includes backing companies like Midi Health which solves the lack of access to hormonal health and menopause care for women, and Wave which addresses mental health for young adults.
• actively works to build community and demystify venture capital for early-stage entrepreneurs. often shares advice on how to build relationships with investors, noting that while live meetings are critical, being thorough and thoughtful in email responses is equally important for building consensus within a partnership.