XRC Labs operates as both a venture fund and startup accelerator with three dedicated vehicles that back founders from pre-seed through Series A, while also maintaining an unusually deep corporate network including Mastercard, Estée Lauder, and TJX that drives direct commercial outcomes for portfolio companies. The firm focuses on "technologies that change and are changed by consumer behavior" through four investment pillars detailed in public whitepapers, and runs intentionally small cohorts of 10-15 companies with a 330+ person mentor network that founders describe as an extension of their team.