Alex Guerrero is a first-generation Mexican American who founded two software companies before becoming a venture capitalist and co-creating the widely adopted Diversity Rider, a term sheet addendum that reserves part of each funding round for underrepresented investors. At Act One Ventures, roughly 70% of his portfolio companies are led by women and people from underrepresented groups, reflecting his focus on making diversity a structural part of how deals are done rather than just stated values.

• Hands-on approach to deal flow and due diligence, emphasizing that he still personally digs into the research to build conviction rather than outsourcing it, specifically citing customer reference calls as a high-value tool for validation.
• Strong advocacy for diversity within the venture ecosystem, frequently highlighting the importance of diversity riders and vocalizing support for underrepresented groups, particularly Latino and Latina founders and investors.
• Track record of supporting early-stage B2B and fintech companies from the ground up, evidenced by his pride in leading the seed round for Auditboard years before its multi-billion dollar exit and celebrating the international expansion of portfolio companies like Finix.
• Appreciation for mental health awareness and emotional resilience, openly discussing the benefits of therapy and the clarity that comes from processing personal challenges, such as balancing the rigors of raising a fund while caring for an ill parent.
• Deep connection to his first-generation immigrant background, sharing personal stories about his family achieving citizenship and the work ethic instilled by his upbringing, framing these experiences as a source of strength and perspective in his professional life.