Alex Kinnier is a product-first investor at Builders VC who built major consumer and enterprise products at Google, P&G, and Opower before entering venture capital, and uniquely serves as both a VC partner and actively scaling founder/CEO of Upside while investing. He specializes in helping founders create digital layers that improve traffic, margins, and measurement for traditional brick-and-mortar businesses, drawing on his deep experience using data and behavioral science to drive adoption and improve unit economics in physical retail environments.