Alison Stillman has built investing platforms from the ground up more than once, having led a $1B alternative beta platform at J.P. Morgan before building Serena Ventures from scratch and later joining Corazon Capital, and she backs this up with a formal scorecard she uses in diligence to keep decisions objective even when a founder is especially charismatic. Her background mixes public markets training as a CFA charterholder with hands-on platform building and sports-adjacent venture work alongside Serena Williams, and her investing focus runs through specific areas like e-commerce enablement tools, the unbanked and underbanked, and women's health issues such as menopause.