Amanda Schutzbank co-founded Willow Growth Partners at 32 and successfully raised their first fund during COVID by closing an oversubscribed ~$30M vehicle entirely over Zoom, positioning the firm deliberately between venture and private equity in how it underwrites consumer brands. She brings a rare full-stack background combining Wharton-trained investment banking experience on major tech IPOs, founding team experience at consumer hardware startup Karma, and a distinctly PE-style approach that maps likely acquirers by category and backs into rational early valuations based on realistic exit multiples rather than assuming every brand must become a billion-dollar IPO.
About their Fund
Sectors
Consumer, CPG / D2C, Health, Food & Ag, Under-represented founders
Rounds
Pre-Seed - Seed
Avg Check Size
$750K - $1.25M
Notable Investments
Willow Growth Partners deliberately underwrites consumer brands to realistic $300-700M exits instead of chasing billion-dollar IPOs, applying a disciplined framework that targets sub-$10M entry valuations and structures deals so companies can often reach profitability without needing additional funding rounds. The fund operates with an unusually operator-heavy model led by Deborah Benton (who learned hard lessons raising $60M+ at aggressive valuations at Nasty Gal and ShoeDazzle) and uses CEO-level Operating Partners who work directly with founders, typically leading the first institutional round for values-led brands already doing $1-5M in revenue.
Other partners at the fund
Notable Fund
Investments
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