Andrew Murphy is a co-founding partner of Loup Ventures who built the firm around openly sharing its research rather than working behind closed doors like most VCs, drawing on a background that mixed public-markets tech analysis at Piper Jaffray with marketing experience at Ecolab. Based in Minneapolis rather than Silicon Valley, he's known for digging into how people actually use tech products and for writing public theses on ideas like expanded Apple subscription services, making his focus more about product strategy and research than traditional dealmaking.