Andy Will

General Partner, Motivate Venture Capital
Andy brings public markets, family office and consumer fintech experience; after merging his Willpower VC in 2026 his founder-led approach prioritizes founder/market fit and impact-aligned AI infrastructure startups.
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USA
Andy Will
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Fintech
SaaS
AI
Data
Web3 / Crypto
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About Andy Will

Before joining Motivate, Andy built experience across public markets trading, family office investing, and consumer fintech, and his own firm, Willpower Venture Capital, was merged into Motivate in 2026, making his role there feel more founder-led than a typical investor hire. He evaluates deals heavily on founder/market fit, looks for companies where impact and financial return grow together, and has recently focused on technical AI and infrastructure startups.

About their Fund

Motivate Venture Capital

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Fintech, SaaS, AI, Data, Web3 / Crypto
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Led by investors including Lauren DeLuca, Motivate Venture Capital is a venture capital firm that invests in Pre-seed and Seed-stage companies across the US and Canada.

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