Apostolos Apostolakis is known as an angel of marketplaces due to his concentrated focus on backing marketplace startups, leveraging his own founding experience at e-shop.gr, e-food, and Beat to provide hands-on guidance on the specific mechanics of marketplace building like liquidity and supply-demand balance. He emphasizes founder psychology and mindset as the core predictor of success, often prioritizing growth mindset and coachability over specific metrics when evaluating which entrepreneurs to back.

• A strong dedication to the Greek technology ecosystem and broader expansion across Europe and Latin America. Frequent praise is given to Greek founders who scale globally and set new milestones, suggesting an appreciation for local talent making a global impact. A prime example is the repeated celebration of the property tech company Blueground for overcoming challenges and setting high valuation records for a tech company founded in Greece.
• Valuing deep operational involvement and sheer grit from founding teams. A core belief shared is that successful chief executives do not simply hire good people and step back, but rather dive as deeply into the daily operations as necessary. This is paired with an appreciation for capital efficiency and a contrarian mindset, actively looking for founders who can maintain high execution speed while building an inclusive culture, similarly to the praise given to the team at Huspy.
• Interested in financial technology that promotes financial literacy and business software that digitizes traditional or archaic industries. There is consistent support for platforms solving real-world friction, whether it is personal wealth management or automating tedious enterprise workflows. Specific examples include championing Plum for making saving effortless for regular consumers across Europe and HarborLab for modernizing and digitizing the old-school shipping sector.
• Focusing on concrete financial milestones, sustainable growth, and genuine profitability rather than just top-line hype. While funding announcements are celebrated, there is a distinct emphasis on actual revenue and profit run rates. A memorable example is an expression of massive excitement over a startup not just hitting standard revenue marks, but specifically achieving a twelve million dollar annual profit run rate, signaling a very strong preference for economically sound business models.