Aubrie Pagano

General Partner, Alpaca VC
Aubrie Pagano, a literature major turned investor who self-funded while at Fidelity and built and sold cult-favorite Bow & Drape, combines hands-on e-commerce supply-chain and omnichannel expertise with narrative insight.
How to contact Aubrie Pagano
Stages their fund invests in
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Avg Check
$500K - $5M
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Does their fund Lead?
Yes
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Geos their fund invests in
USA, Canada
Aubrie Pagano
Stages their fund invests in
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Sectors their fund invests in
Proptech
Fintech
Consumer
Web3 / Crypto
Logistics
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$500K - $5M
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Leads?
Yes
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About Aubrie Pagano

Aubrie Pagano is a former literature major turned venture investor who self-funded her first company by working at Fidelity and aggressively saving, then built and sold the cult-favorite customizable fashion brand Bow & Drape. She brings unusually deep hands-on expertise in e-commerce supply chains and omnichannel retail operations to her investing, while using her humanities background and narrative thinking to assess brands with magnetic, fan-like followings rather than relying solely on spreadsheets.

Aubrie Pagano's Interests

What they've been talking about across their social media accounts
  • Focus on the practical application and user interface of artificial intelligence, particularly how agentic tools function as consumer products. Believes that winning in this space requires mastering distribution rather than just building technical moats and has argued that chat interfaces are likely not the end state for AI interaction. Recently highlighted the personal utility of these tools by using an agent to automate tedious administrative work like updating CRM logs.
  • Deep interest in cultural commerce trends and the mechanisms of modern distribution. Frequently analyzes specific market shifts, such as the explosive growth of discount platforms like Temu forcing incumbents like Amazon to adapt, or how legacy fashion brands successfully pivot their marketing to capture younger generations.
  • Clear communication regarding venture market realities and valuation discipline. Offers concrete benchmarks for founders reaching later growth stages, such as specific revenue thresholds and year-over-year growth multiples required for a Series B. Simultaneously cautions against inflated seed valuations that outpace a startup's actual traction.
  • Appreciation for the specific mindset required to build difficult things. Defines founder resilience as a necessary form of illogical optimism where one believes a solution exists even without immediate evidence. Frames true innovation as the ability to look at common problems and simply question why the status quo must persist.
  • Commitment to evolving the venture capital model itself through technology. Actively shares how the firm is restructuring its own internal operations using artificial intelligence to increase efficiency. This includes exploring novel concepts like AI-driven general partners and publishing comprehensive thoughts on how the industry must adapt to a future overrun by automated content.

About their Fund

Sectors
Proptech, Fintech, Consumer, Web3 / Crypto, Logistics
Rounds
Seed - Series B+
Avg Check Size
$500K - $5M

Alpaca VC originated from real estate operator Corigin and still runs a dedicated real estate platform that provides off-balance-sheet real estate capital to their tech companies—something most VCs can't offer—while their four general partners all come from founding companies themselves and explicitly focus on "speaking a founder's language" rather than just sitting on boards. They run formal 90-day "Field Study" research sprints into specific themes to pre-identify opportunities (over half their 2022 investments came from these studies), and use their dual structure of VC fund plus real estate platform to match portfolio companies with institutional real estate capital for companies that need both equity and large real-asset facilities to scale.

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