Ben Marcus

Co-Founder and Managing Partner, UP Partners
Ben Marcus, serial founder of jetAVIVA and AirMap and a thousands‑hour pilot across 100+ aircraft types, focuses on hardtech transforming mobility and works with incumbents and sovereign wealth funds.
How to contact Ben Marcus
Stages their fund invests in
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Sectors their fund invests in
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Avg Check
$1M - $10M
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Does their fund Lead?
No
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Geos their fund invests in
USA
Ben Marcus
Stages their fund invests in
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Sectors their fund invests in
Transportation
Logistics
Robotics
Space
AI
N/A
Avg Check
$1M - $10M
N/A
Leads?
No
N/A
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Industries
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About Ben Marcus

Ben Marcus brings deep operator experience as a serial founder of aviation companies including jetAVIVA (aircraft brokerage) and AirMap (unmanned traffic management platform), combined with thousands of flight hours as a pilot across over 100 aircraft types. He focuses on hardtech investments that transform how people and goods move across air, land, sea, and space, while actively working with large incumbents and public-sector capital sources like sovereign wealth funds to support mobility startups.

Ben Marcus's Interests

What they've been talking about across their social media accounts
  • Deep passion for the future of aviation and aerospace innovation, specifically within the realms of electric flight and advanced air mobility. He frequently highlights industry milestones, such as the progress of companies like Beta Technologies, the approval of Loft Dynamics VR simulators, and the deployment of drones by public safety departments.
  • Strong advocacy for the Santa Monica Airport as both a center for innovation and a piece of critical infrastructure. He actively champions the airport's utility for disaster response and fire recovery while celebrating new commercial services like the launch of scheduled JSX flights to Las Vegas.
  • Investment philosophy centered on physical-world value and human experience. He repeatedly shares a sentiment that while artificial intelligence simplifies tasks, capital should be directed toward innovations that make life worth living, such as tools that empower small retailers via Lula Commerce or advancements in flight training safety.
  • Enthusiasm for Los Angeles culture and collegiate sports. He consistently cheers for the Dodgers during their games and shares pride in Purdue University, offering an easy personal connection point for founders with similar allegiances.

About their Fund

Sectors
Transportation, Logistics, Robotics, Space, AI
Rounds
Pre-Seed - Series B+
Avg Check Size
$1M - $10M

Builds and invests in technologies that help move people and goods cleaner, faster, safer, and at lower cost - on the ground, in the air, on the sea, and in space. They partner with the boldest entrepreneurs and largest companies in the world to help achieve our mission of Transforming the Moving World.

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