Bobak Emamian brings a decade of hands-on founder experience to venture investing, having co-founded and scaled Prolific Interactive from a $300 Craigslist gig into an award-winning mobile product agency serving major brands before exiting. He continues building as a founder alongside investing, co-founding Beyond, an invite-only dating app that has raised venture funding, while also serving on the board of Campaign Zero.

• Strong emphasis on leading with integrity and gratitude. He reflects on how compromising core values for short-term gains often leads to regret, citing insights from business leaders like Dick Parsons to reinforce that sticking to principles is the better long-term strategy.
• Championing underrepresented founders and diverse teams. He actively celebrates wins for companies led by diverse entrepreneurs, such as expressing pride in the progress of a marketplace for Latinx products and highlighting beauty brands that focus on community representation.
• Active involvement in product design and building internal tools. Unlike investors who only provide capital, he discusses personally coding applications to help his portfolio founders with tasks like speeding up social media posts, noting that prototyping is a lifestyle for him.
• Appreciation for high-quality branding and creative collaboration. He publicly credits specific photographers, designers, and creative studios when launching his own firm's website, signaling he values strong aesthetics and the creative teams behind them.